To celebrate the changing color of the leaves, football on TV and all things autumn, Georgia favorite Cheeseburger Bobby’s welcomes Bobby’s Pumpkin Spice Shake to its menu for a limited time only. Beginning October 5, the shake was available at all 10 Cheeseburger Bobby’s locations.

In 2014, 37 percent of U.S. consumers purchased a pumpkin flavored product, according to Nielsen data. The love of pumpkin isn’t letting up anytime soon; the sales of pumpkin product have grown 79 percent since 2011. With the launch of the limited time only Bobby’s Pumpkin Spice Shake, Cheeseburger Bobby’s looks to bring Georgians the fall flavor they crave with a cherry on top. The shake will combine Cheeseburger Bobby’s classic frozen custard with premium pumpkin flavor.

“Our customers love our shakes, and love anything pumpkin spice, so this new fall flavor was a natural for us,” says Bobby Stoll, cofounder of Cheeseburger Bobby’s. “We have been testing the new flavor at our corporate store, and, as we expected, sales have been through the roof. We are confident customers at every location will fall in love with the Bobby’s Pumpkin Spice Shake.”

All Cheeseburger Bobby’s locations offer frozen custard, not ice cream or frozen yogurt, because its dense creaminess best complements the restaurant’s high-quality burger. The Build Your Own Burger Bar allows guests to make their fresh, never-frozen burger how they want, with endless toppings choices that are constantly kept stocked.