{"id":538,"date":"2015-08-06T20:54:40","date_gmt":"2015-08-06T20:54:40","guid":{"rendered":"http:\/\/cheeseburgerbobbys.com\/?p=538"},"modified":"2015-08-06T20:54:40","modified_gmt":"2015-08-06T20:54:40","slug":"cheeseburger-bobbys-changing-its-look","status":"publish","type":"post","link":"https:\/\/cheeseburgerbobbys.com\/cheeseburger-bobbys-changing-its-look\/","title":{"rendered":"Cheeseburger Bobby\u2019s Changing its Look"},"content":{"rendered":"

Posted on July 20, 2015 by BurgerBusiness.com<\/a><\/p>\n

Eight years in, with 10 locations open and six more in development, Cheeseburger Bobby\u2019s President Bob Stoll felt something more was needed.<\/p>\n

\u201cWe want to be different in the [burger] space,\u201d he says. \u201cWe want to make sure when you enter Cheeseburger Bobby\u2019s it\u2019s something you haven\u2019t seen before. We\u2019re not unique enough [now] to separate ourselves from the crowd.\u201d\"Cheeseburger<\/a><\/p>\n

As a result, the chain commissioned a larger, sleeker design for future stores, the first of which opens in the 4th quarter in Augusta, Ga. \u201cWe were trying to come up with a timeless d\u00e9cor that will make us stand out. It has a loft-industrial feel with earth tones, rustic ceiling beams, concrete floors and a stainless-steel counter. We think it\u2019s something the millennials will gravitate to.\u201d<\/span><\/p>\n

Brown leather booths are flanked by trapezoid community tables with tall black chairs. The new design (from Restaurants Consulting Group, Atlanta) will be about 2,600 square feet, up from the current design\u2019s 2,000. The extra space will allow the chain to extend its signature build-your-own fixings bar (including eight sauces and eight seasonings for fries). Hot topping options such as sauteed mushrooms and onions will be added.<\/p>\n

Stoll says they wanted to eliminate marketing\/merchandising clutter in the store, so eight wall screens will show burgers on the grill rather than promoting specials. POS out front will spotlight Cheeseburger Bobby\u2019s frozen custard. \u201cThat\u2019s about 4% of sales now. We\u2019d like to get that up to 6% to 8%,\u201d says Stoll.<\/p>\n

He also would like the change burgers\u2019 share of the menu, now 85%. \u201cI\u2019d like [the menu] to be a little more diverse,\u201d he says, although burgers will remain the focus. A lighter-fare menu with more chicken is in the works. The just-the basics Bobby\u2019s Classic Cheeseburger is the top seller. Four seasonal specials (currently a Sweet Vidalia Onion Burger on a Vidalia onion bun) make 10-week appearances, and Stoll says he isn\u2019t interested in adding additional limited-time specials.<\/p>\n

Three of the six stores in development are franchises and Stoll\u2019s goal is 75 locations in five years. Current locations average about $1 million in annual sales. Growth will come in the Southeast where its restaurants are now (the chain is headquartered in Atlanta).<\/p>\n

\u201cThere\u2019s a lot of competition out there,\u201d Stoll says. \u201cBut competition makes us do better. We have all the other brands around us but we think we\u2019re doing a pretty good job.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Posted on July 20, 2015 by BurgerBusiness.com Eight years in, with 10 locations open and six more in development, Cheeseburger Bobby\u2019s President Bob Stoll felt something more was needed. \u201cWe want to be different in the [burger] space,\u201d he says. \u201cWe want to make sure when you enter Cheeseburger Bobby\u2019s it\u2019s something you haven\u2019t seen before. We\u2019re not unique enough [now] to separate ourselves from the crowd.\u201d As a result, the chain commissioned a larger, sleeker design for future stores, the first of which opens in the 4th quarter in Augusta, Ga. \u201cWe were trying to come up with a…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-538","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nCheeseburger Franchise<\/title>\n<meta name=\"description\" content=\"Cheeseburger Bobby's Is Changing Its Look\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cheeseburgerbobbys.com\/cheeseburger-bobbys-changing-its-look\/\" \/>\n<meta property=\"og:locale\" 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